The Customer

Global Digital Imaging is a company located in Hollywood, Florida, specializing in high-quality, quick turn-around, full-color short-run printing, from business cards and flyers to saddle-stitched books, calendars and catalogs. The company also focuses on variable data printing, large format prints, vinyl vehicle wraps, web design and graphic design.

After discovering the software at a trade show, the company began a leasing of HumanEyes Producer3D Studio in August 2008. This technology is used by Eye Popping Ads, the company’s advertising and lenticular division which is responsible of starting the implementation of advanced lenticular technology for highly marketable media.

 
The Business Challenge

The Seminole Hard Rock Hotel & Casino wanted to create some ad lamps for the Hard Rock Star Search event (a concert organized promoting native American musicians).

The patent-pending ad lamp is a concept of an exclusive four-sided illuminated advertising lamp invented by Eye Popping Ads. It is a portable lamp device that backlights the ads/photos by battery power LED light, generating no discernable heat output. So far, the company has had an interest in the ad lamps from a lot of restaurants, bars, nightclubs and hotel resorts.

 
The Solution

Eye Popping Ad filled the ad lamps with photos of the top contestants and added twinkling and moving stars in the background. The lamps were placed on the tables throughout the event.
In order to produce those lenticular ad lamps the company used 60 LPI lenses. The ad lamps were produced with 3D but also flip and zoom effects and the images were printed on a Canon 6100.

 
The Results

Says Ken Synfelt, Business Development manager of Eye Popping Ads: ‘’We started leasing the HumanEyes Producer3D end-to-end solution for its ease of use and short learning curve. Thanks to HumanEyes we were able to penetrate new markets by inventing an innovative concept which is our ad lamp. Customers are fond of the technology and our employees love using the software. Since the implementation of the technology 9 months ago we’ve already completed 50 lenticular jobs. We’re now in the process of preparing an amazing project for the Super Bowl creating 4 "x 8" lenticular plaques that will be mounted onto the gift bags for VIP fans in the Skyboxes. Their names will be featured in 3D and the background will flip a tropical beach and yacht seen.’’