Impressions International and DE GROUP are two New Zealand companies that invested, simultaneously, in the HumanEyes Producer3D lenticular workflow solution.
Impressions International, the specialist label printer, is now producing small format lenticular prints in high volumes on its Heidelberg 52 UV press; while DE Group, the Exhibition and signage specialist, is driving its Océ Arizona large format flatbed printer to create one-off short-run lenticular pieces as well as large format lenticular and HumanEyes LensfreeTM products.
The Business Challenge
DE GROUP and Impressions International collaborated on a project commissioned by DDB on behalf of McDonald’s Australia.
McDonald’s was looking for a stand-out advertising solution for bus shelters in order to promote its new ‘’McDonald’s 24 hour store’’ concept - as now several of them McDonald's are open 24/7, and the rest are open at least 18 hours a day.
The project imagined by DDB featured a flip effect based on 2 images: passers-by could see a young man yawning and then eating a hamburger.
The backlit billboards - 1,88*1,10 m - were produced using 15 LPI lenses (particularly suitable for a flip effect). The project lasted 3 weeks and finally 7 billboards were implemented in main centers throughout New Zealand.
Mac Donald’s billboards hit the NZ street for over two months.
The two printing companies comment on the success of the lenticular effort:
“The response to date from the marketplace has been extremely positive and we are all very excited about the potential,’’ says Dale Bamford, General Manager of Impressions International. “The new HumanEyes Producer 3D HumanEyes makes the whole process very streamlined, very efficient, but most of all consistent and repeatable.” Impressions worked with HumanEyes and its New Zealand distributor, Premedia, to bring lenticular into its product line.
Chris Clews, Managing Director of DE Group, was equally up-beat, saying, “Lenticular printing has been on our road map for several years and we purchased the Océ Arizona flatbed knowing that it was one of the leading options for creating large format lenticular printing direct to lenticular lenses. The fact that we can also print Lensfree and do short runs on low cost Litho lenticular is all an added bonus. The sales team are already getting some amazing enquiries from both existing, and new, customers.’’