Refers to a printed image that shows depth as the viewing angle changes. In 3D, the picture’s elements are positioned on different levels so that an illusion of depth and perspective can be assigned to each of them. Unlike 2-dimensional design, using this lenticular 3D effect adds reality to graphics.

A dramatic swapping of two or more images-each alternately vanishing and then reappearing. Utilizing this lenticular flip effect is most beneficial for demonstrating "cause-and-effect", or even "before-and-after" comparisons. Flip is also a good way to deliver multiple messages within the same space.

Using a series of images coming together to create an animation much like a short movie clip. The illusion of motion actually comes from either a selection of video frames or sequential still images. This lenticular animation effect is especially suited for emphasizing body movement or mechanical action.